Rockland Trust Bank and their agency Mediastruction share results of their digital transformation and how autonomous AI creates competitive advantage.
Forrester Analyst, Joe Stanhope discusses how marketers are missing out on AI’s potential as well as what marketers can do to harness AI’s power.
The shift from operating technology to collaborating with it requires trust. But marketers who make the leap find they can effectively collaborate and add more value to their organizations.
Though adoption of AI has increased from 43% in 2016 to 88% in 2019, the benefits to marketers vary according to both the type of AI they have adopted and their application of AI in their marketing programs.
Artificial intelligence company hires Jasmine Presson, former Managing Partner at MediaCom, to build Its strategic services offering.