our-vision - Albert
The Next Evolution of Digital Marketing Platforms
The Early Days
Manual The Early Days
Manual

Tedious

Limited analysis

No cross channel or real time optimization

Past Few Years
Algorithm Past Few Years
Static Algorithmic Automation

Marketed as algorithms, machine learning or AI

Automated campaign building and optimization

Some systems can take simple action in a single channel, like a bid adjustment or creative testing.

Today, Tomorrow
Autonomous Autonomous Today, Tomorrow
Autonomous

An intelligent machine that takes direction, follows guardrails, and runs with inconceivable speed and agility 24x7 to deliver results.

Autonomous AI learns, provides insights, asks permission, and will even ask for help.

Machines Do Tasks, Not Jobs

Human only activity
Human only activity

Lead
Empathize
Create
Judge

HUMAN + MACHINE
HUMAN + MACHINE

Instead of operating technology, humans collaborate with it.

The machine gives humans super powers – amplifying and embodying them at a massive scale and pace.

MACHINE ONLY
MACHINE ONLY

Transact
Iterate
Predict
Adapt