Forrester Report: Start Designing The Future Human-Machine Workplace Now


Forrester recommends that CIO’s start thinking about what it means for humans to work alongside AI, but marketing leaders need to be thinking about this too.  Trailblazing digital marketers are implementing autonomous AI to drive performance and take on the rote, repetitive tasks required by paid digital media campaigns. How will your digital marketers work side-by-side with AI and how should you be assessing potential vendors? 

Findings from the report:

  • For best results, identify the work humans and technology are best suited for
  • AI is not a point in time solution; it is something that needs to be cultivated, groomed, and maintained
  • Forrester’s three principles for creating future employee experiences


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