Forrester recommends that CIO’s start thinking about what it means for humans to work alongside AI, but marketing leaders need to be thinking about this too. Trailblazing digital marketers are implementing autonomous AI to drive performance and take on the rote, repetitive tasks required by paid digital media campaigns. How will your digital marketers work side-by-side with AI and how should you be assessing potential vendors?
Findings from the report:
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