Product
albert
is an unprecedented self-learning solution that improves the effectiveness of your digital advertising with more persistence, precision, intelligence, and efficiency than any other offering
albert
is more than just a technology, platform or algorithm...
albert
is a thinker, a doer, and a support system
albert
is your autonomous ally
albert
is an unprecedented self-learning solution that improves the effectiveness of your digital advertising with more persistence, precision, intelligence, and efficiency than any other offering
albert
is more than just a technology, platform or algorithm...
albert
is a thinker, a doer, and a support system
albert
is your autonomous ally
The first and only autonomous marketing AI
Albert is a cloud-based artificial intelligence platform that plugs into a digital marketer’s existing tech stack and operates it.
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An intelligent collection of over 200 different skills

Albert processes and analyzes audience and tactic data at scale, autonomously allocating budget, optimizing creative and evolving campaigns across paid search, social and programmatic channels.

Albert Takes on tasks intelligent machines do best
Plan Plan

Structure
Ad Variations
Keyword Grouping
Media

Build Build

Campaigns
Ad Groups / Sets
Audiences
Budget Allocation

Optimize Optimize

Media / Keywords
Audiences
Schedule
Budgets
Bids

Report Report

Provider Reporting
Creative
Reports
Insights
Inside Albert

Albert empowers marketers to reclaim the greater and original function of marketing: Building powerful brand and audience connections
Data/insights across campaign​
Targeting/creative variable matrix​
Asset management
System integrations/implementations/set up ​
Budgets: Flighting, Pacing​
Creative Asset Rotations​
Bid management
Audience Segments
Keyword Formats/Placements
Time of Day/Day of week
Ad Group/Ad Set optimizations
Creative refresh/rotation
Ad operations ​​
Creative and content strategy​
Learning agenda​
Market research/audience insights
Integration of creative and media
Industry thought leadership
Action on data and insights
Creating full views of audiences for organization to understand​
Thinking deeply about solving audience problems
Disrupting and owning category​
Building brand love through creativity
Driving demand through advertising and utility​
Improving customer experience across omnichannel
Exploring innovation in product pipeline/ R&D​
Shopper layout​
User journey
360 media sync​
Translating business objectives to marketing objectives​
Goal-setting/benchmarks/guardrails
Identifying strategic imperatives
Setting learning agenda
Leading creative and messaging strategy
Cross-functional application of insights
Guiding measurement/attribution model
Leveraging insights into traditional media/other aspects of business
Ad operations
Account Integration​
Messaging architecture
Campaign reporting – weekly, monthly, quarterly, wrap report​
Ongoing innovation and category disruption​
Planning​
Building
Optimizing
Tracking​
QA ​
Setting learning agenda
Leading creative and messaging strategy
Cross-functional application of insights
Guiding measurement/attribution model
Translating business objectives to marketing objectives​
Goal-setting/benchmarks/guardrails
Identifying strategic imperatives
Setting learning agenda ​
Creative and content strategy
Market research/audience insights
Integration of creative and media​
Industry thought leadership
Action on data and insights
Creating full views of audiences for organization to understand​
Thinking deeply about solving audience problems
Disrupting and owning category​
Building brand love through creativity​
Driving demand through advertising and utility​
Improving customer experience across omnichannel​
Exploring innovation in product pipeline/ R&D​
Shopper layout
System integrations/implementations/set up
Leveraging insights from AI into traditional media/other aspects of business
Ad operations
Account Integration​
Tracking
QA
Asset management
Messaging architecture
Campaign reporting – weekly, monthly, quarterly, wrap report​
Ongoing innovation and category disruption​