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Or Shani is CEO and founder of Albert Technologies Limited (AIM: ALB.L), makers of Albert, the world’s first and only self-driven marketing and advertising platform. Albert is used by top brands, including Harley-Davidson, Cosabella, Dole Asia, EVISU, Made.com, and several others.
Or and a team of 80 data scientists, engineers, and mathematicians spent seven years reverse engineering human logic and intuition to unravel the conscious and subconscious decisions humans make throughout multi-channel digital marketing campaigns. The result is a fully automated, digital marketing solution that doesn’t just replicate what human marketers do, but increases prospects, conversions and transactions (online and in-store) at a scale not humanly possible by even the largest marketing teams.
Or took Albert Technologies Limited (formerly Adgorithms), public in 2015, raising $42 million on the London Stock Exchange. In 2016, Albert Technologies (then Adgorithms), ranked #98 on Deloitte’s Technology Fast 500—a list of the country’s fastest-growing companies—with an annual growth rate of 992%. Albert Technologies attributes its growth to overwhelming demand for Albert and “his” ability to alleviate legacy data and technology complexities for top brands.
Harley-Davidson, for example, announced in 2016 that it credits 40% of its New York City sales to Albert, which subsequently spurred further adoption by a number of its U.S. and global franchises. In 2017, lingerie retailer Cosabella completely replaced its digital agencies with AI after its drastic uplift in sales with Albert. And iconic global jeans designer EVISU recently revealed that Albert increased its digital sales ROI by 500% through its year-long, fully automated digital efforts in the U.S., UK, Canada Australia and Singapore.
Or Shani is a member of the Forbes Technology Council and the Young Presidents Organization (YPO). In 2017, Or was a finalist in the EY Entrepreneur Awards, named an “Innovator of the Year” by the prestigious Stevie Awards and “Most Innovative CEO” by CEO World. Or regularly contributes to publications, including Forbes, VentureBeat, Wired, AdExchanger, MarTech Today, CMO.com, Marketing Land, and others.
Or Russo is the General Manager of Albert. Or splits his time developing algorithmic research across R&D & Product, while managing all departments and orchestrating the company while maintaining the big picture vision for Albert both internally and outward facing. Or joined the company in 2012, in it’s very early stages to be a part of developing machine learning based solutions and to build great teams.
Prior to his work with Albert, Or spent more than a decade in the Israeli Airforce, excelling in strategic planning and problem solving for big organizations and processes. In this role Or was able to experiment with the ability to automate decision making and to deploy data science in order to solve problems and enhance the human abilities, later bringing this expertise to his current position. Or’s combined passion for machine learning and managing people, comes together in his role with Albert.
Geoff Farris, CRO of Albert , oversees both new business and account management. Farris has over twenty years of relevant management experience in technology consulting, web 2.0, service-oriented architecture and social media strategies. He comes to Albert Technologies Ltd. from Sharablee, Inc., where he was CRO. Before Sharablee, Inc., Farris was at Tracx US, Inc., where he served as Executive Vice President and was CRO. Before Tracx, Farris served as Executive Vice President of Sales & Sales Operations at Visible Technologies, Inc.
Before Visible Technologies, Farris was President and Chief Executive Officer of Bueller’s, a private investment firm. Before Bueller’s, he served as the Regional Vice President for Enterpulse, a national technology-services firm focused on process improvement solutions leveraging portal, content management and BPM technologies within SOA environments. Earlier, he served as Regional Vice President with Groundswell, a national services firm where he played an integral part in the merger between Groundswell and Enterpulse. Farris has also held leadership positions in interactive marketing services firms, Syllogy Partners and e-Media.
Ron serves as Albert’s Chief Product Officer. Amongst his responsibilities are product management, product conception and development, innovation and project management.
Ron has over 20 years’ experience in research and development of software products, particularly in the development of robust SaaS applications. Ron joined the company from ECI Telecom, a global provider of elastic network solutions, where as VP R&D he was responsible for the company’s software product development and managing a team of 100 multi-disciplinary R&D employees.
Prior to joining ECI Telecom, Ron spent seven years working at NICE Systems Ltd (“NICE”), where he served as Director of Product Management – Public Safety, an $80M product line, where he was in charge of defining product strategy, managing the entire product life cycle and responsible for building and maintaining global and regional partners for the business. Ron holds a B.Sc. in Bio-Medical Engineering from Tel-Aviv University, and an MBA from the Interdisciplinary Center; specializing in finance.
Yoram Freund has significant financial leadership experience within the technology industry. He served as VP Finance at Radware Ltd., a large NASDAQ listed company, for 6 years and had been with Radware Ltd for 17 years. Among his expertise: M&A, Global Operations, SEC Regulations. Prior to this Yoram worked at KPMG. Yoram is a qualified accountant.
Mark Kirschner, Chief Marketing Officer at Albert.ai, brings proven marketing leadership and innovation with extensive experience as a top executive at notable technology industry leaders. Most recently, as CMO at The Trade Desk, a programmatic demand-side platform and prior to that as CMO at eBay Enterprise, a global provider of marketing technology and agency services, where he led the marketing for a portfolio of businesses, including Magento. Kirschner was also Executive Officer for Global Marketing and Communications across 13 countries at Rakuten Inc, where he was promoted from leading global marketing, product management, and public relations as CMO of Rakuten LinkShare, a performance marketing company.
Kirschner’s experience in technology, e-commerce and product management spans technology and media companies including global brands such as Scholastic, Walt Disney Co., MTV/Viacom and NEC. In 2015, he was named to 2015 100 Most Innovative CMOs in the World.
Jasmine Presson leads Albert’s Strategic Client Services team supporting the company’s enterprise consumer brand and agency clients. Presson has spent nearly two decades transforming market research into insights and strategy for domestic and global brands across hospitality, apparel, CPG, QSR, pharmaceuticals, financial services and adult beverages. Presson joined Albert after serving nearly five years at MediaCom—most recently as Managing Partner, Strategic Group Account Lead—with previous VP positions at Universal McCann and gfK Custom Research North America. She brings extensive experience ranging from design and management of large-scale market research initiatives at gfK to deliver brands guidance on everything from price optimization and market positioning to audience and channel identification to building frameworks for determining who and where audiences were globally for brands including Johnson & Johnson, Anheuser Busch, Revlon, Subway and others.