Marketers return to focus on customer experience
Maximize overall perfomance within and across channels
Master creative relevance for every micro audience
Reach new audience groups without spending more
Self-optimizing campaign design and management
Holistic, agile cross-channel strategy and execution
Implement in weeks, not months, in existing ad accounts
This post is the fourth and final tenet in our series The New Tenets of Digital Marketing. We began this
Forrester is recommending CIO’s start thinking about what it means for humans to work alongside AI, but marketing leaders need to be thinking about this too.
This post is the third tenet in our series The New Tenets of Digital Marketing. The emergence of digital channels, the